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Macro Market analysis of signature screen and digital screen
Writer： admin Time：2020-04-03 09:19
The "PEST" analysis of the tablet industry refers to the analysis of political, economic, social, and technical factors to determine the impact of changes in these factors on the strategic management process of the tablet industry.
(1) From the perspective of politics and law, the electronic information industry has become one of the top ten revitalizing industries in China and the intellectual property system has been continuously improved.
At the beginning of this year, the State Council's executive meeting reviewed and approved in principle the electronic information industry adjustment and revitalization plan. The meeting held that the electronic information industry is a strategic, basic, and leading pillar industry of the national economy. In the current situation of sharp decline in international market demand and deep adjustment of the global electronic information industry, in order to revitalize the electronic information industry in China, we must strengthen independent innovation, improve the industrial development environment, accelerate the integration of informatization and industrialization, and strive to drive major technological breakthroughs with major projects. New applications drive industry development. There is no doubt that the introduction and implementation of the revitalization plan for the electronic information industry will have a positive effect on the development of the electronic information industry.
As China has not established a modern intellectual property system for a long time, the whole society's awareness of intellectual property rights is still weak, and some regions and departments lack sufficient awareness of the importance of protecting intellectual property rights. Some serious infringements not only damage the legitimate rights and interests of right holders. And undermines the dignity of the law. For this reason, while China continues to improve the intellectual property legal system, the State Council has made a "Decision on Further Strengthening the Work of Intellectual Property Protection." It is certain that with the implementation of the important measures in the decision, China's intellectual property protection work will reach a new level.
(2) From an economic point of view, market competition is becoming increasingly fierce, and foreign manufacturers are eyeing the domestic market.
With the development of China's cultural and creative industries and the animation market, more and more manufacturers are looking at China. As one of the world's largest manufacturers of "tablet" systems, manufacturers are trying to adopt a "curve" strategy of cultivating talents to increase investment in China, thereby grabbing more market share.
At present, a well-known foreign tablet brand has occupied 70% of the global "tablet" and stylus market, but after entering the Chinese market in 2000, the brand has only accounted for about 20% of the market in China's stylus pen market. Share. China's cultural and creative industry has a huge market space, but it also faces huge challenges. For example, China's animation industry has very few talents that can truly integrate with international standards. At present, the brand's investment in the Chinese market has surpassed the United States as the largest market for its global investment.
(3) From a social perspective, changes in social life have promoted the strong momentum of the tablet industry
First of all, the Engel coefficients of China ’s urban and rural areas are 5.9% and 5.%, respectively. They are in the transitional stage from moderate to moderate, and some large and medium-sized cities and regions on the southeast coast have reached the level of middle-income countries. Promote the rapid growth of urban and rural spiritual life consumption expenditure every year. Second, the change in people's lifestyle is an important foundation for the development of the tablet industry. In order to reduce stress and pursue the enjoyment of spiritual life, people turn to art products such as movies and animation to make the development and production of digital tablets a "hot spot" in economic life. Third, the multi-level social life needs provide a broad space for the development of the tablet industry. In addition to the pressure of family and career, young and middle-aged people are gradually joining the ranks of spiritual product consumption, and the elderly and young people have gradually become the main force of consumption.
(4) From the perspective of technology, the emergence of digital tablets has driven the changes in the film and animation industries
When computer technology and digital tablets were not born and popularized, every shot of the cartoon we saw had to be drawn in black and white, continuous motion, superimposed characters and backgrounds, colored, and shot one by one; shooting film A large amount of intensive and tedious labor such as editing, editing, etc., which does not include repeated rubbing, modification, and error after coloring when working on paper. Due to the advancement of technology, it is no longer necessary to be so cumbersome, only computer animation software plus a tablet (drawing tablet) can be used to draw or process animation directly on the computer. Nowadays, the tablet (drawing tablet) has been widely used in commercial animation animation In the production, there are even blockbusters such as "Variant King Kong" or "Star Wars Prequel", many of which are magnificent scenes and breathtaking movie special effects, and many of the lenses are elaborately crafted by digital tablets (also called drawing tablets). It can be said that the advent of the digital tablet allowed painting authors' achievements to be quickly combined with computers, greatly shortening the production cycle of industries such as animation, special effects movies, and advertising
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